What do behavioral economists and psychologists know about fundraising that you don’t – yet?

The field of behavioral economics deals with the influence and irrationality of human behavior in the context of economic decision-making. In the past three decades, the field of economics has been transformed by the understanding of human behavior can better predict decisions made in the economic sphere.

There is growing interest in the research and application of behavioral economics and behavioral psychology in the fields of fundraising, philanthropy, and altruism, too. The integration of these concepts into strategic and tactical fundraising can have a positive and dramatic impact on the fundraising success of institutions.

Fundraising. Specifically solicitation.

It’s what executive directors want most from their board members and it’s what board members least want to do. GoodWorks engages boards by distinguishing development from fundraising, leading to a greater understanding of the process that results in more successful fundraising.

Getting donors’ attention is harder and harder in our distracting world. Bringing innovative and attention-getting ideas to the development, fundraising, and engagement of prospects and donors is the focus of this training. Through creativity, design thinking, and the embrace of new ideas, nonprofits can transform their giving and inspire staff and donors.

Bringing a special passion for public education and twenty years of professional development support of public schools, GoodWorks can help education foundations cultivate their alumni in advanced development, inspiring engagement, and transformative giving.